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Irvine, Calif. –
 Jan. 9, 2012 –
 Neudesic, the trusted technology partner in business innovation and a Microsoft Gold Certified ISV, has announced a new Neuron-ESB project completed by The Associated Press.

AP launched its high definition (HD) Entertainment news service on November 11th. This move to HD will give customers more choice in how they receive content, both in the traditional broadcast market and on digital platforms.

As part of a multimillion-dollar upgrade, the AP is transforming its video business by switching its entire newsgathering, production and distribution systems to HD.  An essential part of this transformation was the selection of key pieces of critical technologies needed to deliver these new capabilities. The AP selected Neudesic’s Neuron-ESB as its Enterprise Service Bus.

Parsa Rohani, CEO of Irvine, Calif.-headquartered Neudesic, said:  “We are excited to play a role in the successful implementation of AP’s HD initiative.”

“Neuron-ESB’s focus on agility allows it to fit very nicely into our development environment, giving us the ability to release feature rich enhancements to HD Entertainment quickly and easily,” said Associated Press Director of Enterprise Application Services Alan Wintroub.  “Its ease of use and roots in the .NET platform allow us to quickly deliver business value by shortening our release cycles.”

Neuron-ESB acts as the Enterprise Service Bus within the HD Entertainment News solution and facilitates:

  • Live breaking news delivery to customers
  • Delivery of live breaking news to customers
  • Transcoding & storage of videos to an archive
  • Backup & restore of video files to/from off-premise storage
  • Online download of video files from the customer web site
  • Restore of videos files to newsroom for editorial use

“Our own .NET development staff became proficient with Neuron in a very short period of time, with no formal training, easing adoption and reducing time and cost to deliver HD services,” said Wintroub.

About Associated Press

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the world’s population sees news from AP. For information, visit


About the Author

Author's Name
Nelly Monjazeb


Nelly holds more than seven years of high-technology experience in the (SaaS) software as a service industry. She joined Peregrine Connect after coming from Johnson Controls. Nelly holds an MBA from Pepperdine University, California, with an emphasis in Information Systems and Digital Transformation.

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