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Case Study

P.F. Chang’s

Neuron ESB enables increased efficiency by creating real-time loyalty programs

“By integrating our internal systems and processes, we can more efficiently run our business and initiate mutually-beneficial customer conversations that promote guest advocacy”

— Jim Umberger, Vice President, Interactive & Loyalty Marketing, P.F. Chang’s

Powerful integration capabilities deliver deep customer insight to improve marketing efforts

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The Challenge

  • Disconnected systems were creating operational inefficiencies
  • Lag in CRM system’s communication hindered loyalty program effectiveness
  • P.F. Chang’s wanted to strengthen customer relationships and brand image

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The Solution

  • Peregrine Connect’s Neuron ESB, an easy-to-use and cost-effective integration platform
  • Enhances guest interaction through social network integration
  • Provide real-time, reliable and durable messaging capabilities
  • Connects multiple systems and interfaces using built-in connectors

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The Benefits

  • Delivers deeper insight into customer behavior to enhance marketing efforts
  • Increases visibility of data by connecting accounting, HR and operations
  • Provides up-to-the-minute rewards status to boost loyal program success
  • Much more cost effective to license and implement than competing products

Read the client story

Company Profile

Based In:
Scottsdale, AZ
Privately Held

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