Peregrine Connect Success Story
Mandarin Oriental Group
New guest profile system reduces integration efforts by up to 75%
The Client
Mandarin Oriental Hotel Group (MOHG) is an international hotel investment and management organization with a portfolio that includes the acclaimed Mandarin Oriental, Hong Kong and Mandarin Oriental, Bangkok, as well as other deluxe hotels in prime destinations worldwide. With a mission to be the world’s premier luxury hotel operator, MOHG is recognized internationally for its quality management and legendary service.
The Challenge
MOHG strives to provide a memorable and personalized experience to all consumers, both in person and on line. To that end, MOHG realized it needed to find a way to build on-line relationships with prospective guests without requiring them to make reservations.
MOHG turned to Neudesic for a connectivity solution that would enable its website to capture guest information independent of the reservation process. For efficiency, the system would have to seamlessly connect with MOHG‘s existing technology, including PAR Springer-Miller Systems’ SMSlGlobalGuest application and Sabre Hospitality Solutions’ SynXis Central Reservation System (CRS).
The Solution
Peregrine Connect’s Neuron ESB is a service-oriented solution that leverages MOHG’s existing technology investments and partnerships. The innovative solution is now the cornerstone for exposing a highly cohesive set of web services for MOHG’s website, delivering real-time, event-driven communication, while reducing the time, effort and costs associated with other enterprise service bus (ESB) tools.
Neuron ESB provides seamless connectivity between and access to SMS|Global Guest and SynXis CRS. It also leverages Microsoft’s Active Directory Federation Services (ADFS) and Azure Access Control Service (ACS), so MOHG can centrally manage guest credentials while simultaneously providing a secure authentication mechanism for users of its website.
Peregrine’s Neuron ESB exposed a set of web services based on Open Travel Alliance (OTA), the hospitality industry standard, which provides more benefits than proprietary message formats. Behind the scenes, Neuron ESB translates OTA messages received from MOHG’s website to various Application Programming Interface calls to the SMS|GlobalGuest system to store and retrieve guest profile information. Neuron ESB also synchronizes profile information between SMS|GlobalGuest and SynXis CRS to facilitate the creation of a hotel reservation.
This system-to-system interaction enables timely delivery of relevant guest information to SynXis CRS for a seamless reservation process on MOHG’s website. “Neuron ESB streamlines the booking process and provides consistent information across booking channels,” said Tom Murray, VP and CTO, Sabre Hospitality Solutions.
MOHG wanted to manage and store guest credentials independent of various partner systems, which presented a challenge that Neudesic met by employing a token-based authentication approach. MOHG can now manage and track guest credentials within ADFS, while enabling the booking site to securely receive tokens that validate user credentials on the website. ADFS translates authentication requests into Security Assertion Markup Language tokens, while Azure ACS further federates guest identities.
The Benefits
Improves Market Reach
Neuron ESB-powered My Profile page enables MOHG to gather information from prospective guests without requiring them to make reservations.
Enhances Brand Recognition
The overall solution gives existing and prospective guests the ability to pro-actively engage and develop relationships with Mandarin Oriental, providing opportunities for MOHG to further strengthen its brand.
Leverages Existing Systems
Using Neuron ESB, MOHG is able to leverage its existing investments in SMS|GlobalGuest and SynXis CRS booking engine, avoiding the need to set up a guest profile database within the overall MOHG environment.
Allows for Future Application Integration
Neuron ESB provides the foundation through which future systems and applications can interact with MOHG’s overall hospitality solution.
Delivers Guest Information in Real Time
Neuron ESB enables real-time access to guest profile information that is delivered to SynXis CRS, making the reservation process on MOHG’s website a seamless customer experience.
Provides a Competitive Advantage
Neuron ESB enhances MOHG’s competitive market position in terms of guest relationship, recognition, measurement, and service delivery.
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