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The Challenge

  • Disconnected systems were creating operational inefficiencies
  • Lag in CRM system’s communication hindered loyalty program effectiveness
  • P.F. Chang’s wanted to strengthen customer relationships and brand image

The Solution

  • Peregrine Connect’s Neuron ESB, an easy-to-use and cost-effective integration platform
  • Enhances guest interaction through social network integration
  • Provide real-time, reliable and durable messaging capabilities
  • Connects multiple systems and interfaces using built-in connectors

The Benefits

  • Delivers deeper insight into customer behavior to enhance marketing efforts
  • Increases visibility of data by connecting accounting, HR and operations
  • Provides up-to-the-minute rewards status to boost loyal program success
  • Much more cost effective to license and implement than competing products
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Company Profile

Based In: Scottsdale, AZ
Industry: Hospitality
Type: Privately Held
Employees: 10,000+
Founded: 1993

“By integrating our internal systems and processes, we can more efficiently run our business and initiate mutually-beneficial customer conversations that promote guest advocacy.”

— Jim Umberger, Vice President, Interactive & Loyalty Marketing, P.F. Chang's

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P.F. Chang’s
Powerful integration capabilities deliver meaningful, real-time guest communication

  • Disconnected systems were creating operational inefficiencies
  • Lag in CRM system’s communication hindered loyalty program effectiveness
  • P.F. Chang’s wanted to strengthen customer relationships and brand image
  • Peregrine Connect’s Neuron ESB, an easy-to-use and cost-effective integration platform
  • Enhances guest interaction through social network integration
  • Provide real-time, reliable and durable messaging capabilities
  • Connects multiple systems and interfaces using built-in connectors
  • Delivers deeper insight into customer behavior to enhance marketing efforts
  • Increases visibility of data by connecting accounting, HR and operations
  • Provides up-to-the-minute rewards status to boost loyal program success
  • Much more cost effective to license and implement than competing products


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