P.F. Chang's
Loyalty program gets big boost from up-to-the-minute guest information
The Challenge
- Disconnected systems were creating operational inefficiencies
- Lag in CRM system’s communication hindered loyalty program effectiveness
- P.F. Chang’s wanted to strengthen customer relationships and brand image
The Solution
- Peregrine Connect’s Neuron ESB, an easy-to-use and cost-effective integration platform
- Enhances guest interaction through social network integration
- Provide real-time, reliable and durable messaging capabilities
- Connects multiple systems and interfaces using built-in connectors
The Benefits
- Delivers deeper insight into customer behavior to enhance marketing efforts
- Increases visibility of data by connecting accounting, HR and operations
- Provides up-to-the-minute rewards status to boost loyal program success
- Much more cost effective to license and implement than competing products
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Company Profile
| Based In: | Scottsdale, AZ |
| Industry: | Hospitality |
| Type: | Privately Held |
| Employees: | 10,000+ |
| Founded: | 1993 |
“By integrating our internal systems and processes, we can more efficiently run our business and initiate mutually-beneficial customer conversations that promote guest advocacy.”
— Jim Umberger, Vice President, Interactive & Loyalty Marketing, P.F. Chang's